Planning and management of all tactical and strategic marketing activity for Key 103 in the North West and held a principle role planning and developing the Bauer City Network portfolio across the UK:

 

• Spearheaded the company wide social media policy improving traffic and engagement: driving total social referrals to company websites up +249% YOY, mobile users up by +138%, overall a +104% increase in unique users on the stations’ sites 

 

• Maximised profit and consumer experience of Bauer Christmas and Summer Live concert brands by creating consistency across the UK tour, aiding economies of scale and creating eye-catching BTL, TTL and ATL campaigns executed across cost effective media channels, increasing concert ticket sales by +3% and profits by +5%

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• Partnered with large scale retailers, car dealers and public sector organisations in the North West to drive mass participation in Cash for kids Christmas mission, smashing it’s record raised to date in 2014 with over £1.6million donations received 

 

• Drove audience engagement and station PR through launching the new Manchester girl band ‘ThePiccadillys’.  Managed from audition process to signing with Mike Stock Music and releasing their first single reaching the iTunes top 100, driving large-scale regional and national PR and a +5% increase in audience engagement figures

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• Improvedcompany wide briefing processes for event management, design, digital execution and training, leading to improved  ‘street team’ staff retention by +19% 

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• Drove the Bauer City Network rebrand across 42 sites, liaising with design and production agencies to move from multiple identities to a single uniform portfolio, ensuring costs were kept low whilst maximising return on investment