Developed and managed the rebrand transition from the National Indoor Arena to Barclaycard Arena:

 

• Translated strategic objectives for rebranding into clear and concise briefing for creative agencies, assessed and developed creative routes and drove senior alignment within the business

 

• Managed a roster of seven agencies to deliver brand guidelines, promotional materials and venue refits within twelve-week timelines and to tight budgets

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• Developed customer facing programme to drive interest and excitement ahead of opening contributing to 48 hour ticket sell outs for first 4 gigs post rebrand