A multi-award-winning, CIM qualified Marketing professional in Liverpool with over 20 years experience in media, entertainment, leisure and agency sectors.

 

 

Within Bauer Media, I directed and managed the launch of the new Manchester girl band The Piccadillys from the audition process to signing with Mike Stock Music and releasing their first single.

 

I was central in driving the national social media policy for Bauer Media and the station's rebrand from multiple identities to a single uniform portfolio.

 

I worked on and then directed the ‘Live’ brand of bi-annual multi-artist arena concerts from Orion Media and Bauer Media.

 

I've directed mass participation charity events including Walk for Kids and created the Walk of Warwickshire from scratch raising over £750,000 for charity in 2012 and 2013. Leading the team described by the Radio Academy Awards judges as "Ambitious and uplifting that connects the community with its content.

 

Making excellent use of marketing and events created for its listeners and creative drive shines through its output".

 

I was a driving force behind the award-winning international radio/YouTube sensation Revenge of the Cat’.

 

A fundamental member of the team that rejuvenated Mercia FM and launched Free Radio across the West Midlands, moving them from tired properties into exciting and intriguing propositions for listeners, partners, staff and clients.

 

During my time with full-service agency Seal I worked with a variety of clients both private and public sector in retail, leisure, healthcare, travel and entertainment fields.

 

For the Lawn Tennis Association and arranged activity for the 2007 Davis Cup.

 

Working on the ‘Visit’ campaign for Marketing Birmingham allowed me to make national and regional media recommendations and to work with the creative team to create a campaign to reinvigorate the reputation of England’s second city, the results of the campaign saw increased visitor numbers to the city and boosted its growing reputation.