Part of the senior management team brought in to stabilise and rejuvenate the dated media brands:

 

• Full management of the controversial transition from heritage brands Mercia and BRMB to the new West Midlands wide Free Radio identity to maximise commercial revenue opportunities

o    Developed outdoor, digital and TV campaigns to prevent listener alienation and drive intrigue amongst non-listeners

o    Created targeted long-term street dressing campaigns to remind and reassure loyal listeners in prime transmission areas of the station’s local credentials 

o    Drove internal and trade facing comms plans to reassure partners and clients around the necessary changes and to energise staff 

 

• Created, planned and implemented a programme of high-profile events to ensure on-going community presence and top of mind awareness, including the multi-award nominated Walk of Warwickshire and Walk for Kids, which generated a peak of over £750,000 for charity in 2012/13 and over £3million across 5 years 

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• Developed and structured relationships with key partners, gaining naming rights to Ricoh Arena venues worth £150,000, free branding and event profit share with the NEC group, and ride sponsorship rights at Drayton Manor. Plus a driver for brand and commentary partnerships with Aston Villa FC, Coventry City and Birmingham City

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• Drove audience engagement and station PR through social media content, including the international YouTube viral sensation ‘Revenge of the Cat’ which generated over 2 million views and worldwide press coverage, plus breaking of the bizarre world record for the longest marathon in a bumper car at 26hrs 51mins 8secs

 

• Managed and mentored three direct reports and a promotional team of twenty-two to deliver over 250 mixed scale events throughout each calendar year

 

• Developed a trade facing website assisting commercial team’s performance contributing to +10% YOY growth targets being met