Working within a full-service agency. Principle clients included Business Link, NHS, Punch Taverns, COI, Aston Villa FC, Highgate Brewery, Lawn Tennis Association and Marketing Birmingham:

 

• Managed direct marketing activity, market research, promotions, PR, media planning/buying for above, below and through the line activity. This included leading the B2C ‘Visit’ and B2B ‘Meet’ campaign for Marketing Birmingham which helped reinvigorate the reputation of England’s second city, generating +400% increase in unique users YOY by showcasing a selection of hidden gems 

 

• Briefing/checking design of artwork through the studio, photography, printing and research for clients, understanding of client markets, positioning for campaigns and budgets

 

• Managing two Account Executives

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*Agency now known as 8848