If you're reading this in the UK you'll know who Gregg's are. If you're outside of the UK Gregg's is a bakery. There is one on pretty much every High Street over here and over the past few years, they've very obviously shifted their product focus from being a bakers to serving food on the go.
I don't actually think that you can buy a loaf of bread in Gregg's anymore, but you can get a variety of pies, pasties, sandwiches and soups.
I don't think it would be unfair to state that Gregg's is on the budget end of the spectrum for food on the go. They offer quick solutions to a full tummy at a reasonable price (although I still haven't recovered from when sausage rolls went over 60p each). Anyway, why am I waffling on about pies?
Well, it's because of one of the agencies who represent Gregg's have played a blinder. For those of you who read my blog regularly, you'll know that I'm a fan of clever stunts and marketing ideas and one of their recent pieces of activity gives this box a big tick.
Agency Taylor Herring pulled the wool over the eyes of the foodie elite with their Gregg's makeover. Taking Gregg's products and repackaging them at a food festival and under the name Gregory & Gregory, they were able to test opinion without any preconceptions around the brand and any baggage that might be associated with them. The great twist as with any taste test comes with the reveal and just with the Pepsi vs Coke challenge or the Daz doorstep challenge the customers are left pleasantly surprised with the food that they're been munching on.
Enjoy this PR gem, bravo Gregory & Gregory's:
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