I assume all marketers are bored of this by now. If you're not you will be, as will all consumers. If your inbox hasn't already been bombarded by a multitude of data emails begging for you to continue to 'opt in' or those more vague legitimate interest ones you're about to get a load over the next few weeks as we race towards the 25 May deadline.
I think the big learn of all marketers so far is that no company has really nailed this yet. For the nervous amongst you there will be no relief in looking at what everyone else is doing as there seems to be different interpretations all over the place. To be expected when dealing with the law. I've seen incentives which I thought we'rent allowed, I've seen long messages, short ones, silly ones, dull ones, direct mailings, image lead comms and across the board a general feeling of last minute panic to get these messages out into the marketplace.
Personally I'm curious as to what my personal email inbox will look like post the GDPR deadline as I have lost count of what I've signed up to over the years so fingers crossed I will have a nice clearn inbox to look forward to, but I doubt it.
Good luck to all those working in marketing post 25 May, I'm sure that your database wont explode.
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