Research, data and insight consultancy Kantar have released their predictions for what will most influence the marketing world in 2019.
I thought I'd share their thoughts.
Their predictions fit into these categories:
1. Analytics & AI to help ROI
2. Voice technology will aid in marketing activity. "Alexa, make me millions". 24% of US households currently have a smart speaker
3. Chinese leadership in social media and social media analytics will be ‘fast-followed’ by the west.
4. The emergence of the ‘branded experience network’ will transform media management in to ‘internet of everything’ management.
5. Brands will start to take the portrayal of women in advertising seriously.
6. Amazon will emerge from the advertising world ‘shadows’ to make the duopoly a triopoly.
7. Vertical video will lead the way in creativity.
8. The big screen will make a comeback, bigger and better than before.
9. Attitudinal insights combined with predictive modelling will make programmatic buying more agile and accurate.
10. Influencer marketing strategies will pivot to prioritise credibility ahead of reach.
11. GDPR compliance will drive more sophistication in brand data strategies.
12. Augmented Reality (AR) will start to shape both the consumer journey and customer experience.
Read their full list and download the predictions from Kantar HERE.
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